Premium British department store House of Fraser is excited to announce the exclusive launch of men’s lifestyle brand Army & Navy.
Army & Navy is for men who want functionality with a touch of fashion. From the intrepid highland explorer to the humble dog walker the brand has something for every modern man. Performance outerwear is a highlight of the collection. Waterproof jackets with sealed seams, concealed pockets and detachable hoods available in forest green, navy and black are inspired by traditional Army & Navy camouflage. The collection also includes; twisted yarn knitwear, zip-up fleeces in both heavyweight Borg and micro fleece, 100% cotton graphic print t-shirts, checked shirting and weatherproof cargo trousers with detachable shorts. Touches of military detailing add interest to a wearable collection for adventurous individuals no matter what the season.
A capsule collection of essential accessories complement the range. Ribbed hats and scarves spun in Italian lambswool are embroidered with Army & Navy’s distinctive logo. Technical hiking socks have been cleverly crafted from three key fabrics to create the ultimate in comfort and durability. Bamboo yarns that are hard wearing with an ultra-soft finish, cotton famed for its natural anti-bacterial properties and 100% wool fibres help to regulate body temperature whilst keeping feet in optimum condition.
The brand takes its name from the iconic chain of department stores founded in 1871 and established by Army & Navy officers. The brands rapid expansion across British overseas territories included emporiums in the UK as well as depots in New Delhi, Calcutta and Bombay. Renowned for stocking everything from furniture to firearms, watches to hat-pins, Army & Navy was acquired by the House of Fraser group in 1976. The original store in Victoria trades successfully to this day. Returning to its international roots and reincarnating this most historic brand, House of Fraser now ships internationally to over 128 countries.
Army & Navy is still providing the ultimate outdoor kit for the twenty-first century man.
Army & Navy will be stocked in 24 stores nationwide and online at www.houseoffraser.co.uk from 27th October 2013 and is exclusive to House of Fraser. Prices start at £10, yep! Just 10 quid, that’s affordability at its peak.
